What is App Store Optimization?
- App Store Optimization (ASO) is the process of optimizing mobile apps for the purpose of achieving a higher rank in the app store search results and top charts rankings.
- App Store Optimization ASO is a way of ensuring that your app meets the app store ranking criteria and rises to the top of the search results page.
- ASO helps to improve the ranking of a mobile application directly within app stores on target keywords.
- More than 5 million apps are available to download from the Apple App Store and the Google Play Store so it is very likely that your app is facing a tough competition.
- The primary goal of App Store Optimization is to increase the number of downloads and the loyal audience.
How do users find and download mobile apps?
Apple App Store & Google Play Store Ranking Metrics-
- Google Play and Apple App Store use some metrics based algorithms to sort search results.
Google Play store App ranking metrics-
- App Name
- App Description
- Backlinks
- In-App purchase
- Rating and Reviews
- Updates
- Downloads and Engagements
Apple App Store ranking metrics-
- App Name
- App URL
- App Subtitle
- Keywords
- In-App purchase
- Rating and Reviews
- Updates
- Downloads and Engagements
How to perform App Store Optimization-
1. Choose relevant App Title and Keywords-
- To make your app visible you must express its purpose.
- So, use the main keyword in the title because the title is one of the first things that users see when they discover your app.
- In order to find relevant keywords take time and research about best keywords because they are the most important building block of your app store optimization .
- So, choose a name wisely to make your app easily recognizable by the users.
- This is the first part when you start optimizing your app in Google play store or Apple app store.
2. Eye-catching Icon-
- In this field your creativity comes into play, you have to build an icon which is eye-catching for the users.
- The other option is to hire a logo designer as they are experienced in making the eye-catching logos.
- You need attractive icon because it is easy for users to get a rough idea about the app.
3. App Description-
- Description plays a crucial role in ASO because if your description is not understandable for the users it will decrease your app rankings.
- Your chosen keywords also figures heavily into your app description.
- App description should tell what is the main purpose of a particular app.
- App description should be descriptive and should be an overview about your app's purpose.
4. A/B Test comes into action-
- If you are implementing a change in app use A/B testing strategies because it will help you to discover whether the change has a positive or negative impact on your app rankings.
- If you are new to my blog and do not know what is A/B testing, go to my previous article.
5. Monitor your competition and never stop optimizing-
- ASO is not about doing for the one time you have to track what are the needs of a user and also analyze actions of your competitors.
- You may be first who shakes the market.
- So, in order to get more beneficial results track your work and also your competitors regularly.
ASO has dramatic effects over-time. For those who use time to understand and then test, have seen increase in their downloads by a factor of 2x-10x and an increase of revenue by a similar or bigger. ASO is not a simple process and you might not see the impact overnight but if you’re willing to invest in it, then the outcome can be incredibly worthwhile.
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