12 Social Media Marketing Trends of 2020

12 Social Media Marketing trends?

• Social media is always changes with advancements in technology which involves platforms and devices as they are regularly find their ways to interact with more and more people.
• For example Instagram and Facebook stories are not enough used by the user but now they have equal importance if we talk in terms of marketing strategies. 
• I am mentioning the Top 12 Trends which will definitely help you in your social media marketing.

Trend 1- Location specific:-

• Create location based content to promote local events or plan specific strategies as it will raise engagement in the local audience.

Trend 2- Based on activity:-

• Know your audience what they want because if you know what your audience prefer you will be able to engage them in your content easily. 

Trend 3- Ephemeral content:-

• Create the content which is eye catching to your audience as nowadays people prefer to engage in content where there are more info-graphics, videos, audios, etc. because it is enjoyable and audience prefer images rather that text.   

Trend 4- Influencer marketing:-

• In 2020, this year is the year of the influencers as high amount of trust that they have built up in their following because of the trust and recommendations from them serve as a form of social proof regarding any product or business. 

Trend 5- Video content will be the key:-

• Nowadays, video content has gained much popularity because people prefer watching videos rather than text to learn new skills or any other thing you can learn easily and also the one major point is practical implementation which can be done by seeing the videos only so the video content will be the king in the year 2020.

Trend 6- Experience will be count:- 

• Experience will play a dominant role in deciding the social media marketing trends. 

Trend 7- Social media as main traffic source-

• If you are not using social media to drive traffic you should definitely do it. For an instance, the year 2020 will be an era of social media as everyone is on social media if your content is regarding any specific niche and you want to drive relevant traffic to your business you must use social media platforms to drive traffic.  

Trend 8- Niche social platform will perform well-

• Social platform targeting specific niche will perform well.
• For an instance if you focus on a particular niche which can be  regarding any specific topic then it is possible that your niche will gain popularity in less time rather than tackling multiple niches.  

Trend 9- Social E-Commerce will be massive-

• Social media has traditionally been a place for people to connect with their social networks and share photos and videos.
• However, those days are long gone and social media is now so much more than just that.
• It has become a retail platform, a product discovery platform, and now, even a E-Commerce channel. 
• A lot of brands have started recognising social media networks as platforms for delivering customer service.

Trend 10- Building Social strategies-

• Social media is a goldmine for data and insights that businesses can use to refine their social strategies so with the launch of various social platforms analytics tools, it has become very easy for anyone to access these insights.
• The companies will build more effective strategies in order to build their brand more attractive to increase the engagement rate of their audiences. 

Trend 11- Introducing Chatbots-

• The year 2020 will be an (AI) era every thing will be  based on AI.
• The social media will also use AI in order to provide efficient service to their customer.
• So, the chatbots had been introduced in many social media platforms to provide service to users because majority of the businesses respond faster to the complaints with the help of chatbots as half of the people prefer to message companies rather than call customer service.
• Chatbots will be the hot topic in year 2020 because they can save upto two third of the customer support costs. 

Trend 12- Brand will turn up into Podcast-

• By the year 2019, Podcast has gained massive popularity.
• Today, about one third of the people listen to podcasts on a daily basis.
• Podcasts are slowly finding their way into social media and will find its way in becoming one of the top social media trends in the year 2020.