Introduction to Twitter Analytics

What is Twitter Analytics?

• Twitter provides a free tool called Twitter Analytics to analyze your day to day engagement rates and other metrics on your organic or paid campaign tweets.
• By knowing how to track the right twitter metrics could help you to make insightful decisions about your future marketing campaigns.
• You can read my previous article which includes basic definition of the twitter and how you can use twitter platform to promote your brand.   

How to use twitter analytics:-

• Step 1- You have to login to your twitter account if you do not have any twitter account then sign up to create new account on twitter.

• Step 2- Then you will see this type of dashboard.

• Step 3- In the left bar of the dashboard click on the last option that is "more".

• Step 4- Then click on the forth option that is "Analytics".

• Step 5- Here you are able to see various metrics which will further help you to decide the strategy to promote your business it will also helps you to know about your audience interests.

Twitter analytics is the powerful tool of Twitter which will help you to decide various metrics on which you can decide your marketing strategy. So, if you are deciding to launch new startup Twitter will help you to have an eye on your audience their interest and the market trends.