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Role of Content Optimization in SEO



What is Content Optimization?
  • Content optimization is a procedure in which a page and its content are optimized so that it can become more desirable, actionable and useful for the users.
  • In the process of optimizing, the content in meta tags, title tags and links must include appropriate keywords.
  • The procedures typically include improvements and repairs in technical operation (ex: page rate),also source code, favicon, text is to be checked in order to get better rank on search engine result pages.
  • Use Latent Semantic Indexing or LSI keywords and target all primary keyword in tags and use bullet points, sub-titles, and add FAQs.
  • The proper ways of creating a favicon is discuss in previous article. you can go and check it now if you have any query related to the creation of the favicon.
  • Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience.
  • You should also optimize headlines for increased click through rates (CTRs) and visual images for increasing user engagement.


Why there is need of publishing high  

quality content? 


  • Great content is an important asset as it has the ability to create a positive experience for your potential customers and compel them to come back for more.
  • Creating content helps your business in building a relationship with your audience as in order to know their problems so that you can answer their questions and have a interaction with them.
  • When your content is shared at the right place and at the right time with the right audience, it'll automatically improve your brand's reputation.
  • Content marketing helps in generating the leads as when your audience views your content, they are more likely to be interested in purchasing from you in the future.
  • The more consistent, high-quality content you produce, the better it'll be for your website ranking in the search results.
  • But the most important thing is regularity as if you want to get advantage out of your content you must be regular on this.


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