What is Influencer Marketing?
- Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers individuals who have a dedicated social following and are viewed as experts within their niche.
- Influencer marketing works because of the high amount of trust that influencers have build up with their following.
- The best influencer marketing strategies gets started by understanding your business goals.
- Let us understand the need of influencer marketing by an example.
- If you are running a restaurant and want to promote a new menu, you should be looking for influencers (with good reputation and have 10k followers on social media like instagram or facebook) who regularly post about dining out and the food they eat and you will offer free food or give discount vouchers to them so that in return they will post images restaurant and food and give reviews about them to their social following. They will do so in order to market their brand on the social media via help of Influencers.
Before creating influencer marketing strategies you must have to answer these questions-
- What your organization is trying to accomplish?
- What are the overarching themes your marketing leaders have set for the year?
- How does your organization help customers solve their problems?
- Who do I want to talk about and feel connected to my brand?
- Lastly, what will it look like if we succeed?
3 R's of Influencer marketing-
1. Resonance-
- Followers genuinely care about what influencers promote.
2. Reach-
- Influencers should target the particular area.
3. Relevance-
- Influencer with one niche can not promote product or service of another niche.
- Let understand this with example- Food Bloggers does not promote product or service of Tech bloggers as it shows irrelevancy.
Tools to register or search as/for an Influencer-
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