What are Google Ads?
- Till the year 2018 Google Ads platform was known as Google Adwords.
- But in the year 2018, It has been changed to Google Ads.
- Google Ads is a service by Google for businesses or new startup who want to display ads on Google and its partners' programs(Youtube, Android, etc).
- As we know, SEO is a long term process that gives organic results after some duration of time but Google Ads is an immediate results platform that gives you results in a day or two.
- Ads at the top ads that appear under the heading "Sponsored Links" found on the right-hand side or above Google search results.
- There are 70% chances to get click on Ads when a person is looking to buy an item.
- 90% of traffic is not organic when you are running your ads.
Types of Google Ads-
1. Search/Leads Ads-
- The main target is to increase sales and generate leads.
- Commonly used by eCommerce sites and websites that want to drive more and more traffic.
- Main platform- Google Search Engine.
2. Display Ads-
- The main target is to increase sales and generate leads but through some images or videos.
- Main platform- Youtube or any other website that has Google AdSense account.
3. App promotion Ads-
- As the name suggests, its main target is to promote your app on the Google Play Store or Apple app store platforms.
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