What is role of "LINKED IN" in SMO?
- With over 225 million members Linked In is worlds's largest professional network whose main purpose is to connect you with other professionals of your fields through system called "connects".
- Through Linked In you can share your ideas or gather or debate on different or same topics/products with professionals.
- You can join the professionals community but before joining the community you have to optimize your profile and the first step in the process of optimization is to build a company's page and the url of that page must be easily recognisable or in other words url must be user friendly.
- You can customize your Linked In url through edit url which is present on your profile.
- In the image below you can see edit public profile and url option in the extreme top-right position so from here you can edit your profile and url.
- In order to gain more traffic you must share relevant content regularly.
- Join and start groups which is based on your profession.
- Complete your profile by using conventional headline which is present under the title for an instance in the image given below the conventional line is "Digital Marketing Professional- guiding newbies at sumstech.blogspot.com" which is present under the name.
- You must use high quality professional image as your profile display picture.
- Rearrange and edit the entire profile and make it look attractive.
- Ask your connections for the recommendations.
- Find similar people of your profession by search or advance search option.
- You must use rich media to increase your post engagement.
Rich media- The content you put on Linked In must be of high quality and fresh as there should not be any blur images or any replicated content.
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