What is Facebook narrow audience?
- Facebook narrow audience option allows you to refine the group of people to whom we want to show the ads.
- If you want to target only educational level or corporate level or any other specific individuals you can target them by using narrow audience targeting option present in facebook ad manager tool.
How to target narrow audience:-
- Step 1- Open new tab and type facebook ad manager.
- Step 2- Then click on the link which is given at the top of the page.
- Step 3- After that this interface will open as shown in the image then you have to click on "create an ad" option.
- Step 4- You have to login into your facebook account to get access of the facebook ad manager dashboard.
- Step 5- This dashboard will be open when you enter your facebook login details.
- Step 6- The bar in the left side is divided into 3 parts "campaign, ad set and ad" each part consist of number of options.
- Step 7- Then go to Audience option under the Ad set part.
- Step 8- In the audience part click on "Detailed targeting".
- Step 9- To narrow your audience click on "Browse" and then "Demographics" there you will see various options which will further help you to narrow your targeting.
- Step 10- For an instance when you click on education option then further options will be open and you have to choose the specific field of study of individuals that you want to target as on the right side you can see the size, description of the audience that you are going to target.
By using detailed targeting you can narrow your search as if your product is related to only specific Demographics, interest or individual you can specifically target them in the FB ad manager.
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