Link Building- Links are Everything in Digital Marketing

What is Linking or Link Building?

• Linking  or you can say it as link building is the process of acquiring hyperlinks from other websites to your website.
• Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
• S.E.O experts tend to agree that link building is one of the hardest part of their job.
• Many S.E.O experts spend the majority of their time trying to do the link building well.
• For this reason, if you can master the art of building high-quality links, it can truly put you ahead of both other S.E.O experts and your competition.
• Below is an example of how link is created.

How many links must be there in a website:-

• There must be maximum 20 internal links which includes all the pages of the websites as internal linking is within the website only on webpage referring the other webpage of the website.
• For example- about page, services pages like this all the webpages in the website referring to the other webpage within the website only refers to as internal linking.
• Second type is external linking which refers to the links which are present on the other website in order to refer your websites so that your website can get traffic from external sources or websites also.
• For example- The link in your website of social media platforms like Facebook, LinkedIn, Twitter, etc. which also helps to gain traffic to your website and there can be 5 to 6 external links.
• There are broken links also but you should avoid these links as they had negative impact on your rankings.
• As broken links are those links which are not working as they are also known as link break.  

Various Link Building strategies are:-

• The main strategy of linking  building is creating a backlink, not only backlink but creating a "Quality Backlink". 

Quality backlink- When your website link is placed on another website is known as backlink but if your website link is placed on a website which is relevant to your website content or from where you are able to get genuine traffic is known as quality backlink. 

• The main motive of creating quality backlinks is to increase the Online Reputation Management (ORM) of your website.

How to increase the page rank:-

Following are various ways of creating and increasing 

• By creating quality backlink.
• By publishing quality content.
• By submitting your website to the every webmasters of the every search engine. 

How to increase the backlinks-

Following are various ways of creating and increasing a high quality backlinks-

• Directory submission.
• Blog commenting.
• Blog submission.
• Social Bookmarking with no follow links.
• Article Submission with do follow links.
• You must use deep backlinking strategy also as not only creating a backlink for the homepage but also creating the backlink for all the webpages of your website.
• Create backlinks on targeted keywords only.