Understanding PPC and CPC Models

What is CPC model?

• CPC stands for Cost-Per-Click.
• Internet advertising model where you pay for individual clicks on your ad. 
• CPC is the cost per click advertisers are paying.
• CPC is a part of PPC because it is a cost that you are paying for every click.
• CPC is a reporting metric for PPC based advertising campaigns.
• CPC is still one of the safest ways to get a targeted audience because it has a high level of flexibility, accountability and control.
• In most cases people will generally use CPC bidding as it is designed for the Search Network. 
• It is also refers to as recommended bidding strategy when trying to drive traffic to your website and you know how much you are willing to pay.

What is PPC model?

• PPC stands for Pay-Per-Click.
• PPC is used to describe the type of advertising program that you are running.
• PPC focuses on keywords, platforms and audience type in which it originates.
• The main goals of PPC is to increase sales generating leads and promoting brand awareness.
• PPC is the amount of competition from 0-1, 1 being the highest.
• PPC is a technical strategy through which you can promote/ advertise your product or service on different search networks and whenever your ad will get click you have to pay.
• Google Ads and Bing Ads are two platforms on which PPC model comes into action.
• Most preferred Ads platform is Google Ads because it is much more popular than Bing Ads. 

There is not much difference between PPC and CPC because CPC is just a metric of PPC. Understand by this example-if a keyword has a CPC of $2.00 and a PPC of .85 it means advertisers are paying about $2.00 per click for their ads and the amount of advertising competition is fairly high for that keyword. If the PPC was .25 it would mean the advertising competition is fairly low for that keyword. Keep in mind that is advertising competition and not SEO competition.