Youtube- The Big Giant of the Marketing World

How to get traffic through "Youtube" ?

• Youtube is one of the best and major product of the Google.
• YouTube has over 20 billion active users, who spend their plethora of time per day by viewing the videos.
• From the kids to elderly people their favourite channel is Youtube.
• There are plenty of techniques which can be used to optimize your content on Youtube by creating a channel. 
• As it is the major platform if you are starting a venture because today people prefer infographics over text so you must take your venture online for the sake of promotion because its results are immediate and measurable.
• On your website you must show your Youtube videos on the front page as their are more chances that your visitors will go to watch videos if you put them in your website.
• You must use high quality thumbnails as the major attraction for a visitor is thumbnail by seeing the thumbnail user have rough idea about the content of video.
• Following are the examples that how video thumbnails looks like-    

• As from the above image you are able to understand the content that each video may consist so your video must have  attractive and easy to guess thumbnails.
• The other factor of the Youtube video optimization is the length of your video description as you have to give a brief description about your video content and also you have to add all the links of your other social networks like facebook, instagram and appropriate hashtags because this add value top your ranking on the Youtube platform.
• The Title length is also an important factor in your video optimization on Youtube you must have to use something that's both attractive to viewers and search bots if you want a better shot to come up on the first page.

Here are some common video themes examples that are used by company, individuals or brands.

1) Tutorials 

2)  Customer testimonials

3) Behind the scenes video

4) Tips and tricks

5) Live presentations

6) Product launches

7) Statistics

8) FAQs

KEY BENEFIT OF USING  YOUTUBE AS A MARKETING TOOL

As more people are accessing most of their entertainment and media over the web, it is essential to take advantage of YouTube to reach more people and give your company much-needed exposure. Digital marketing is a relatively new form of marketing which will definitely develop and evolve into something bigger in the coming years. In this globally competitive generation, it is important to have all the advantages that you can have when it comes to promoting your company.