Understanding Review and Guest Posting

SumsTECH May 23, 2020

What is Review posting?

Review posting is an off-page S.E.O technique of giving a review for a particular blog post or an article on someone else’s blog or website.

As the name suggests it is an art of giving your opinion for a particular content/topic.

The review can be positive or negative it is totally dependent on the visitor that how they feel about a particular content/topic.

In S.E.O, reviews play an important role in improving the rankings and click-through rate of a website.

According to survey 50 or more reviews present on a blog post helps to increase approximately 5% in conversion rate.

Visitors reviews increase the trust of other visitors who are visiting for the first time on the site and also help to answer the questions related to the products.

Reviews can be on any of your social sites, on any directories where you had listed your website or any place where your site had been submitted.

#5 benefits of Review posting:-

1. Best for both automatic and manual optimization

Search engine algorithms use spiders that look for customer reviews and testimonials to evaluate a website.

The teams known as search quality raters manually evaluate a site’s reputation and also look for aspects like expertise, authority, and truth, all of which are gained through excellent customer reviews.

2. Naturally, help your site to rank for long-tail keywords

In contrast to highly competitive, general search items, long-tail keywords are specific phrases with low search competition that are much easier to rank high.

By looking at the real customer reviews you can see how they are really phrasing their concerns and you can then integrate these phrases as keywords for your on-site optimization which also helps in better improvement of your brand messaging to use those words that your customers want to hear.

3. Reviews boost social S.E.O

The content like reviews helps S.E.O through SMO because it often comes in the form of social shares, likes, or comments, or common threads like hashtags that point back towards a brand.

For instance if many people in your network are sharing, liking, or reviewing on similar news as a result your attention is gained by that particular news.

4. Reviews shape basic S.E.O attributes naturally

The visitors who review your product work as an army of link builders and keyword writers so your S.E.O structure is shaped without you having to lift a finger.

5. Reviews provide search engines with relevant content

The new visitors visit your website they visit due to the reviews of the previous visitors as if your product gets to review a new visitor will want to check the content of your website to see what kind of product or content you have on the website.

If your site is active and had fresh and relevant content then it will help you to give valuable reviews from the customers.

Do negative reviews hurt SEO?

The answer is "NO" because Google knows no one is perfect, and that even the best websites can get bad reviews so you will not be penalized but the many people think that bad reviews will harm S.E.O results.

What is Guest posting?

Guest posting is another off-page S.E.O technique of writing and publishing a blog post or an article on someone else’s blog or website.

In other words, we can say that it is related to blogging where the blogger writes an article and then search for a guest posting website to submit the article.

Guest posting is the practice of contributing a post to another person's blog to build relationships, exposure, authority, and backlinks.

Backlinks are a primary ranking factor in Google and in terms of S.E.O guest blogging offers a strong opportunity to secure a link back from another website.

One of the best ways to find great guest blogging opportunities is to find others who consistently contribute quality guest posts to industry-related websites.

What are the advantages of guest posting:-