Checklist to Get Started on Social Media

Key points to Check Before Starting SMO-

1. Pick your social channels-

• Consider which channels make the most sense based on your industry and audience.

2. Complete your profiles-

• Make your business easier to find in search results and in order to make your brand identity as a fully developed profile.

3. Follow other businesses, brands, and prospects-

• Don’t be an island on social - you can show you’re an active participant and get plenty of inspiration on how to use the social platforms by following others.

4. Keep an eye on your mentions-

• Timeliness is key when making the most out of your interactions with followers and fans.

5. Define your content strategy-

• Consider your marketing goals to determine the best approach to content and hashtags. 

6. Assemble your content calendar-

• Plan & schedule your content in advance to keep your audience engaged which also saves your time. 

7. Engage with others-

• Remember that social media is a conversation - take the time to reach out & connect with followers & potential new fans regularly.  

8. Monitor your social presence-

• After your profiles are up and running, keep an eye on your growth with analytics & reporting.  

9. Promote your social channels-

• Don’t rely just on social channels to get followers - you can promote your profiles in many other marketing channels.

10. Find your brand voice-

• A distinct brand voice will reinforce your brand identity & help you stand out on social.