Marketing Fundamentals

What Marketing Skills are required in Digital Marketing?

• You have to keep a note on the following skills in order to achieve best results in Digital marketing.

1. Understanding Marketing fundamentals-

• You have to think like consumers if you want more results.
• You have to answer these question like "is your product or service is appropriate for them","is your product or service is easily understandable" and many other questions that every consumer thinks before buying a product or service.  

2. Ace Advertising Channels-

• There are two types of channels where a Digital Marketer should know in order to run the campaigns.
• First one is, Paid channels which include all paid platforms where you pay them in order to advertise your service or product.
• For example- Google Ads, Email marketing, paid campaigns on facebook and other social media channels.
• Second one is, Organic channel in which Digital Marketers must know how to organically brings traffic to your website.
• It includes SEO practises, Content marketing and Social media organic growth.   

3. Channel Strategist-

Digital Marketer should know the channel strategies like which channels are-

• Expensive but is very efficient in marketing.
• Less expensive and give high outcomes.
• Expensive but do not give satisfactory results.
• Less expensive and not giving results according to our needs. 

By understanding these points you can become Digital Head from Digital Marketer. 

4. Communication skill-

• A Pro Digital Marketer must know how to deal with their clients and his/her team.
• They must have best communication skill at different stages.

5. Data-Driven Marketing-

Digital Marketer should know-

• What data they need?
• Where data is residing?
• How to analyze the data whether it is fit for marketing project or not.

6. Technical skill-

• A Pro Digital Marketer must know have basic knowledge about HTML, CSS, SQL, Wordpress.

7. Product Marketing-

• A Digital Marketer should know how to market the product on the basis of the product features as what are the features of the product.
• Product price as what is the price of product? Is your product is costly or inexpensive than the similar product in the market.
• If your product is costly than give reasons by telling the extra benefits over the similar product in the market.    

8. Project Management-

• Every second of a Digital Marketer is crucial so they must know how to utilize that time efficiently.
• Digital Marketer should set some priorities that how or when to market the product.

8. Experiment and Passion-

• Digital Marketer must keep on learning and experimenting.
• If you want to develop career in Digital Marketing then you have to be passionate about it.