What is Growth Hacking?
- Growth Hacking is a buzzword for the new startups.
- Growth Hacking actually is a marketing strategy that uses rapid experimentation across various channels and product development paths in order to determine the most effective way to scale and grow a business.
- Developing various strategies which solely focuses on growth.
- It is preferable for every startups because all the new startup aims to grow in short time and in small budget.
- Main purpose is to acquire as many users or customers.
- Growth hacking includes time-tested techniques for whatever can be tracked, tested, and scaled which includes PPC ads, emails, blogs, platform APIs.
- Person who performs Growth hacking is called Growth Hacker.
A person who sees opportunities where not many people do. To be considered a growth hacker you must be creative and very resourceful
- Growth hacker must know about T-shaped marketing to create growth hacking strategies.
- All Digital marketers need to know to ask the right question at the right time, to involve other team members and people from other teams at the right time, and to ensure that they know that they have a huge responsibility for overall marketing effectiveness.
- This produces the need for ‘T-shaped marketers’; people who have a broad understanding of the capabilities, function and roles of all the various elements of marketing.
- The image below shows the T-shaped mechanism every digital marketer need to understand in order to perform growth hacking.
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