What is Email Marketing?
- Email marketing is a digital marketing strategy of using electronic messages to promote products, educate customers, and encourage sales.
- Targeting of customers is done through emails.
- The main purpose is to acquire new customers, build or enhance company’s relationship with their current customers, and to repeat business with them to develop trust, loyalty, or to give them awareness about their brand.
- Through email, companies can target specific customers who are interested in a particular niche products or programs.
- It also provides quick and immediate communication, allowing companies to send emails to customers and get results almost instantly.
- Businesses use email marketing as an affordable and effective advertising tool.
- By communicating regularly with your customers, you encourage to repeat business and build stronger connection with the customers.
Merits of Email Marketing-
- An exact return on investment can be tracked. It has been proven to be high when done properly.
- Email marketing is often reported as second after the search engine marketing as the most effective marketing tactic.
- Email provides a cost-effective method to test a variety of marketing content.
- Email can be classified as spam.
- Many servers have filters in place to cut down the amount of unwanted emails.
- Email marketing requires constant tweaking to keep customers engaged.
0 Comments